Gone are the days when simple brown boxes could do the trick of packaging your products. We live in an era where packaging is not just for safe delivery of the product but it also serves as a powerful marketing tool. Custom packaging is the next big thing in the Marketing Industry. Every brand has jumped on the bandwagon of creating custom packages for their products. Surely because the benefits of custom packaging outweigh the cons. Now that everyone is using custom packaging for their products it is becoming difficult to stand out amidst the competition. You must not worry, for in this article we have summarized five innovative ways to elevate your product packaging with a custom design.
5 Ways to Elevate Custom Packaging
We have summarized five innovative ways you can apply to elevate your product packaging using customized designs.
The Physical Dynamics
The first step in choosing a customized design for packaging your product is choosing the right material. There are numerous material varieties available in the market for product packaging. The main thing to consider here is the safe delivery of the product. So the material of the package should reflect the value of your product. If the product is easily breakable you should opt for cardboard boxes with packing peanuts for protection purposes. On the other hand, if your product is not vulnerable to breakage you can choose plastic packaging. The cost of the package will depend upon the type of material you choose, so do not splurge on unnecessarily expensive material where it is not needed.
Another physical factor to consider is the size of the package. The size of the package is not only crucial for the safety of the product but also has the ability to ramp up the cost of delivery. The package should be just the right size to fit your product. At the same time, it should have the necessary surface area to display all the crucial information.
Aesthetically Pleasing
The most crucial factor that differentiates custom packaging for your everyday brown box is its aesthetics and the rest of the competition in the market. Anything that mesmerizes the optical center of the brain through the power of sight holds in itself the power of captivating a person. If this magic can be created by your package you will be able to not only retain but create customers at every step of the selling process.
A few things that create an aesthetically pleasing custom design include color, theme, simplicity, or complexity of the package. The undertone and the hue that the package displays should align with the theme of your product as well as the company. The color semantics say a lot about your product and your company. They portray to the customer your inherent belief in your product. So choose the color of the package wisely. A significant part of aesthetics is following a theme. A company has a broader theme which is then narrowed down to the themes of the product. The package should resonate with the theme and color scheme of the product inside. Following a similar theme and color as your company portrays coherence.
Create Immersive Experience
The aesthetics of the interior package matter just as much as the exterior. In order to elevate your package from your competition you may need to take it a step further. By creating an immersive experience through a package you can captivate a large number of audience. A creative package attracts influencers because they seek out unique things to discuss with their followers. A connection is created from influencers to their followers and it benefits your company in terms of marketing as well as sales. Creating an immersive experience is a simple and manageable task. A bunch of little gestures may go a long way. For example, you could add thank you notes in your packages. This way you can regard every customer personally and connect with your clientele. Moreover, you can add confetti in addition to packing peanuts to make your package pop out.
Flowchart of Information
A custom package should ideally contain crucial information regarding your product. In that information, it should depict the name of the product and the company name as well. Other crucial information depends upon the nature of your product. If it is an edible commodity the package should ideally display nutritional information in compliance with FDA standards. The package can also display the quantity of the product. The certifications and official approvals depicted on the package reassure the customer of the quality of their purchase. If the surface of the package is quite large you can add other useful information on there as well. A couple of tips on how to use the product as well as frequently asked questions regarding the commodity can also be printed on the package. While adding information on the package ensure that you do not over stuff info on the package so as to make it look displeasing.
Eco-Friendly
Global warming is a concern for every person in this world. As we grow to the realization that our earth is getting warmer every day due to our own choices. It is time for not only the consumers but the brands as well to make an informed choice. It has been a fact that the brands that chose to go green observed more sales traffic. So choosing eco-friendly packaging is a benefit for the survival of the earth as well as your company. In order to go eco-friendly, you can opt for biodegradable packaging material. Furthermore, you can educate your customer base on ways to reuse the packaging material. By electing these simple solutions you can help the world thrive a little more and raise your brand image significantly.
Conclusion
The fate of your company depends on the sales. The sales depend on the marketing. And marketing boils down to captivating the consumer market. In order to mesmerize your customers and elate yourself from the competition, you have to adopt innovative ways. Through the power of active choice of innovation, you can stand out and that is the only way to thrive in this capitalistic environment. Use the innovative ways we have explained and heighten the value of your product through custom design on your packages.
