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Top 6 Trends in Custom Boxes for Packaging Solutions

Published on: 27 Feb, 2024
Custom Boxes for Packaging Solutions

Brands make their product packaging unique to capture the customer’s attention at first sight. Besides they protect the product up to maximum level. It is pivotal for businesses to use exceptional packaging that provides a one-stop solution.

Marketing and branding are important for the success of business. The stronger your branding is, the more advantageous it will be. Boost your sales by using the custom boxes in Colorado to enhance your American business.

Packaging is an important part of every product. They contain, preserve, and present them. For all types of businesses, whether retail or e-commerce, boxes play a crucial role in strengthening the brands. This is why new trends emerge according to the customer’s demands and requirements.

Save the Earth

Sustainability is the demand of today’s customers as they prefer environmental protection over everything. More than eighty percent of customers want to see green solutions in the form of sustainable custom boxes.

Packaging waste causes environmental issues especially if they are of plastic material. Use eco-friendly materials for the manufacturing of packaging boxes. Corrugated, cardboard, and Kraft are sustainable materials that are reusable and recyclable.

Providing green solutions to customers benefits the companies as they boost sales. People prefer buying products from those brands that ensure the Earth’s safety. This is the only trend that will never end. Make your product and brand visible with the power of green packaging boxes.

Interactive Designs

One of the toughest tasks is to grab the customer’s attention. How much the quality your product has, if people are not buying it, then it is useless. Design is an integral element of the boxes that excite people about the product. That’s why brands often introduce new designs of packaging to keep their customers interested in their products.

Multiple things you need to consider before finalizing the design. Always keep in mind that designs have a real impact on consumer’s buying behavior. It is the introduction of your brand and product to the customers. 

First, do a comprehensive analysis of your target audience regarding their interests. Second, it must reflect the true nature of your brand and product.

Retro designs will be the best option for custom box design if your audience loves seeing the vintage.

With design, choose the styles that optimize your product on the market shelves. Unique and creative styles with attractive designs of boxes always result in boosting sales.

Minimalism

Simplicity is a trend that will never go out of fashion. Most people love the minimalist look of the boxes. They give a luxury touch to the boxes that make the customer’s unboxing moment unforgettable.

Instead of extravagant packaging, minimalist design boxes are the most likable thing. Minimalism with a clean and attractive aesthetic makes your product differentiable on the market shelves.

Smart Technology

Now companies are using smart technology that enhances the shelf life of products. Moreover, they use it to keep a track record of the products during shipping. QR codes help the customers to get the complete information about the product.

Integrating technology not only benefits the company but also makes it easy for the customers. You will get the expected results when you use the smart technology in the packaging boxes.

Material Choices

Material is the foremost part of every packaging as it ensures product protection. Sturdy and quality material saves the product from damage and destruction during storage, transportation, and shipping.

Your customer’s satisfaction depends on the services you provide. If they get the product safe without any breakage, they always prefer your brand for purchasing things. 

Choose the material of custom packaging according to your product requirement and demand. Ensure that these materials protect the product from contamination.

For example, glass is the perfect material for perfumes while cardboard is good for cereals. Selecting the right material is essential as it not only provides protection from outside elements but also ensures safety inside the boxes.

Advanced Printing

Companies are preferring advanced printing technology to elevate the look of their product boxes. Flexography, lithography, screen, and digital are all the best printing technology options. 

Digital printing is an advanced technology that provides faster and quality results within a minimum budget without using a printing plate. The printing option matters a lot as it makes visible the all elements of the packaging like typography.

Create a difference on retail shelves by using advanced printing technology. It not only catches the customer’s attention but also creates a real positive impact on your buyer’s buying decision.

Bottom Line

If you are in search of the best custom boxes that provide quality and boost sales, then contact Gator Packaging. Make your customers satisfied and happy by providing the product in quality boxes. Packaging is the first impression that makes a strong opinion about your brand and product.

FAQs

Is investment in custom boxes worth it?

Custom packaging is worth an investment as it drives sales, enhances a loyal customer base, and increases brand recognition while protecting the products.

What are the advantages of custom packaging?

There are numerous advantages and some of them are:

  • Create a positive first impression
  • Set your product apart
  • Give a memorable unboxing moment
  • A perfect marketing tool

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